The tree catalogue and reference guide in the year
2000 was a major improvement on our typed stocklist.
Customer feedback has been most enthusiastic
and encouraging, with one customer emailing
us at 1.30 in the morning, having read it from
cover to cover. The photography is shot almost
entirely in-house, and the catalogue format
is designed in collaboration with Dagmar from
Montage Design.
Our website by John
Liddle is being improved as a natural extension
of the reference guide, offering additional
search features and past feature articles, as
well as links to additional information.
Though
much has changed in the nursery
industry over the years, Eric’s
founding principles remain the
same:
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To raise the best quality
trees possible and sell them
at a fair price
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Willingness to try new ideas,
listen to our customers and
respond to their needs - the
heart of Appletons’
success
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Robert &
Eric Appleton |
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